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Our most important work

Youth champions

When a child is being bullied, who do they actually tell? We asked Lancaster University to help us find out. The answer was not adults.

Five youth champions in their yellow Kindness Counts UK t-shirts with our president John Cross and a member of school staff.

85%

of children wouldn’t tell a parent or a teacher. They’d tell a classmate.

Survey of 400 schools, conducted with Lancaster University.

What we give schools
A child's hands posting a kindness postcard into a brightly painted box.

How it works

So we work with the classmates

Every school we partner with appoints a youth champion. They wear a yellow t-shirt and a yellow badge, so any child can pick them out across a playground without having to ask.

Children tell them what’s going on, quietly and without a fuss. The champion passes it on to us, and we work with the school on what happens next.

They’re our eyes and ears inside the school — but more importantly, they’re the person a child was going to talk to anyway.

Nic, the Kindness Counts UK mascot, wearing the same yellow t-shirt as the youth champions.

Pupils decide

They choose what their school needs

We don't turn up and tell a school what it's short of. The champions decide, and we fund what they ask for.

A brightly painted buddy bench in a school playground.

A buddy bench

Somewhere to sit when you've nobody to sit with, and a signal to everyone else that you'd like company. It does a lot of work for a bench.

A raised wooden planter with young seedlings in school grounds.

A large planter

Something a group can plant and look after together, which turns out to be a good way to get children talking sideways rather than face-on.

A bird feeder hanging from a tree in a school garden.

A bird feeder

Small, calm, and something to watch when you need a minute away from it all.

It varies by school, which is rather the point. Children know what’s missing.

Noticing the good

The kindness post box

Every school we work with gets a post box.

We supply postcards. Children write down something kind they’ve seen someone do — not something they did themselves, something they noticed — and post it.

Whoever gets nominated receives a gift and a certificate with Nic on it.

It’s small. It also means the loudest thing in a school isn’t always the worst thing that happened that week.
Get a post box for your school
Two young volunteers in Kindness Counts UK t-shirts and red capes beside the kindness post box at a community event in Morrisons, Cleveleys.

For schools

Bring youth champions to your school

If you're a school on the Fylde coast and you'd like to appoint youth champions, get in touch. There's no cost.

We’ll talk you through how it works, supply the t-shirts, badges, post box and postcards, and work with your champions on what your school needs.

We also help with the practical things — including school uniforms for families who can’t stretch to them.

A rail of school uniform jumpers and blazers arranged by size.